Improving the uptake of performance reports via nudges


Dr Oliver Groene

OptiMedis AG

Burchardstrasse 7

20095 Hamburg


Duration: 36 months


This project will make an important contribution to the ongoing development and implementation of performance reports that are designed for providers with a view to stimulate performance improvement (Brehaut et al 2016). The results will lead to an important conceptual advancement of improving the use of health care performance data and to specific recommendations how nudges can be integrated into existing performance reports (Thaler & Sunstein 2008). This research project will examine the uptake of performance reports by healthcare providers via nudges applying a novel, cutting edge behavioural economics approach (Voyer B 2015).


The PhD candidate will investigate the impact of a range of nudges for different performance domains (but with a focus on the clinical effectiveness domain) and on metrics that not only refer to composite outcomes, but to the distribution of such outcomes in a population (e.g. equity in access, utilisation and outcomes), a unique perspective widely disregarded by current performance reports. The PhD candidate will produce various performance report cards using the range of data sources available to OptiMedis AG and will design experiments that test how different nudges can foster innovation in clinical and health services management. 

Our research team

Our research and development and health data analytics teams work together to assess the performance of integrated care networks and identify improvement opportunities. We are a team of health services researchers, health economists, business intelligence & IT professionals and health communication experts. Our work focuses on designing quality indicators, analyzing large data sets of routine data from health insurance companies, developing process to extract and report on clinical data sources and use the knowledge to identify ways to improve health services. For more information, please see:

We are collaborating with the Hamburg Centre for Health Economics, a joint center of the University of Hamburg and the University Medical Center Eppendorf (UKE). A unique feature of the center is its interdisciplinary set-up as a result of the institutional integration of medical doctors and economists. Founded in 2010, with now 60 researchers, HCHE has already become one of the largest centres for health economic research in Europe. For more information, please see:

OptiMedis AG

Together with regional medical networks, OptiMedis AG is building an integrated healthcare structure in which doctors, therapists, hospitals, pharmacies and many other partners work in association and overcome past constraints. They coordinate treatment and can access all important information at a glance through the electronic network. Insured patients will be actively involved and motivated for early disease prevention and participation in health and care programs.